Working with hundreds of salespeople I consistently see a major mistake made by almost all of them.
It’s a mistake that they don’t even know they are making but it’s costing them hundreds and maybe even thousands of dollars every month in commissions.
And that mistake is…
Not Using Any Testimonials!
Testimonials are amazingly powerful and take almost zero effort to use.
So why are testimonials so powerful? Well because instead of you boasting about your product or service you have a third party doing it. It’s like your prospect has a friend recommending you to them.
And that’s POWERFUL!
Let me show you what I mean. Here are a couple testimonials for the Cold Call Crusher training course:
“Before the Cold Call Crusher course I was absolutely broke and wasn’t making any sales. Cold calling was doing nothing but wearing me out and I was literally days from being fired or giving up. But after just 1 week of putting just a small portion of these techniques to use I now get more leads than I know what to do with and I’m making more sales than I thought possible. Thank you!” — Kalli T. - Financial Advisor
“The techniques found in the Cold Call Crusher course have attracted to me literally hundreds of leads and sales. If I never found out how to use a system like this one I don’t know how I would operate my business and make the kind of sales I do today. Cold calling definitely couldn’t have given me the results that I get with these techniques.”
B. Warrren, Massachusetts
“I ordered the cold call crusher course with some hesitation but since it was guaranteed I figured ‘what the heck I’ll give it a try.’ I am truly impressed with the course and I believe this information will put my business on the fast track.”
Randall Weekes – Utah
See what I mean? Real people are talking to my prospects about their experiences with the training course. If I would have tried to say the things they said nobody would take me very seriously. But when a third party says it to them, it is very powerful because they have nothing to gain by saying those things.
So can you see that testimonials are amazingly powerful?
You really do need to start using them in your selling. And I don’t care what you sell. You need them.
In fact I recommend making a testimonial book with a large collection of them to take on your sales appointments.
Just try it for a month and see how your sales improve.
But how do you get these testimonials?
It’s as easy as pie actually. In fact I have a system that gets me a testimonial from every person I sell my service to. And I sell a VERY expensive service so it’s important that I have them. The nice thing about my testimonial system is that I almost always get a referral too.
So that’s even better!
A testimonial AND a referral. And the nice thing is I don’t even have to ask them. I have it all automated.
So if you’re not using testimonials in every place you can, start! And you will immediately see huge results.
Till next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html
P.S. If you want the system I use to automatically generate testimonials AND referrals for you, then go immediately to http://www.coldcallcrusher.com/thesystem.html and try out the course for only the price of shipping for a full 30 days!
Cold Calling
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