Another Cold Calling (and selling) Mistake: You Must Get Permission to Sell!

To really be effective and to make a lot of sales there is something you MUST have before you do anything else.

You need this one thing before you start selling, and if you start selling before you have it, you are DEAD in the water.

And that one thing is…

PERMISSION!

That’s right. You need permission first in order to be able to sell to your prospects.

That doesn’t mean you simply ask them “may I sell to you?” That would be ridiculous. But it would probably be more productive than cold calling.

In fact that’s a big reason why a lot of cold calling doesn’t work. You don’t have permission! You are a stranger.

So how do you get permission?

Well, if you have prospects COMING TO YOU then they have already given you permission. In fact they are BEGGING for you to sell to them! So do so without haste.

But to get even more permission from your prospects whether they come to you or not, you should ask a question like this:

“If I could show you how to __________ would you be interested in learning more about it?”

Or if you want to be a little more assumptive you could ask…

“If I could show you how to __________ you would be interested in learning more about it, isn’t that right?”

The prospect who responds positively to these statements gives you full permission to sell to them.

After you do that the rest is pretty simple.

Now all you have to do is fulfill your promise of “if I could show you how to ______” and then show them that you have done so, and then ask for the order. BINGO, a sale is made.

This technique is very powerful because it sets the stage upfront and they are agreeing to listen to you. They have given permission for you to sell to them.

Here’s a real life example:

“If I could show you how to stop cold calling forever while increasing your sales to a level you never thought possible, you would be interested in learning more about it, wouldn’t you?”

See? Easy.

So remember, get permission to sell before you actually start selling.

Until next time…
Tyler
Cold Calling Solution: Cold Call Crusher Training Course

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