A couple years into my sales career I realized something VERY profound that I want to share with you.
This one secret is responsible for making me (and hundreds of other salespeople) a lot of sales and I want it to start working for you too.
So here it is: The best salespeople aren’t perceived as salespeople. The best salespeople are seen as ADVISORS and EXPERTS in their field.
So before we talk about how to do this, let’s talk about why this is so.
Most people are not too keen to talking to salespeople for many reasons. And who can blame them right? There are so many ANNOYING salespeople!
How many times have you gone to a store and when the salesperson asked you if you needed help you just said “No thanks, I’m just looking.”? Even if you knew full well you had questions and were there to buy something.
I know I have!
The biggest reason why this is, is because nobody likes to be sold.
However we do all like to BUY.
So ask yourself: Are you selling to your prospects…or are you letting them buy from you?
If you’re letting them buy from you then you know how fun and rewarding a job in “sales” can be. But if you’re one of the many who try to SELL to your prospects you have probably felt how hard and discouraging a sales career can be.
I’ve been in both situations and let me tell you, letting people buy from you versus selling something to them is the better situation to be in.
So how do you avoid being seen as a salesperson?
Well the easiest way to do this is to make them come to you. And you know what that means: NO COLD CALLING!
When someone calls you randomly or shows up at your door trying to sell you something you will not see them as an expert or advisor. You see them as just another salesperson peddling their products.
Pretty harsh eh?
So the first step is to make them come to you. And once you learn how to do that you will see your sales increase substantially.
The next step once you have them coming to you is providing VALUE to them.
Do you provide value to your prospects? Can you give them information that they need to improve their lives?
If you have a viable product or service (and I don’t care what it is) you have the ability to provide valuable information that people desperately want.
All you have to do is give it to them!
Once you get qualified prospects coming to you and you provide valuable information that puts you in the role of an advisor, you won’t be selling anymore because you won’t need to. People will just start buying from you.
It’s a pretty nice situation to be in if I do say so myself.
So remember, stop selling and start letting people buy!
Talk to you later.
Tyler
http://www.coldcallcrusher.com/thesystem.html
P.S. If you don’t have the Cold Call Crusher training course yet and you want a PROVEN SYSTEM for making qualified prospects come to you, begging to buy your product or service, click here: http://www.coldcallcrusher.com/thesystem.html to get it for free for 30 days.
You also get a 120 day 100% guarantee so there’s absolutely no risk to you.
http://www.coldcallcrusher.com/thesystem.html
