Entries Tagged 'Cold Calling Alternatives' ↓
October 1st, 2007 — Cold Calling Alternatives
I wonder what your thought process was when you first got into selling. I specifically mean about how you thought you would improve your selling.
Most salespeople (including myself) when they got into selling thought they would just take what was given to them and try harder.
They take the processes that are given to them and then they try to do it better than everyone else. I know I did this when I first got into selling. And it got me nowhere FAST!
Let me explain: Say a new Realtor joins a company and is trained on how to give a listing presentation to their prospects. Typically that new Realtor will try to do everything that is taught to them, and when they want to earn more money or become a superstar, they try to do things incrementally better than everyone else.
So during their listing (sales) presentation they try and use a better power point presentation, better brochures, better closing techniques, etc.
And that’s what most people do and that’s fine.
But here’s the PROBLEM with that. You are trying to succeed and get better results with the SAME process that was given to you. The process that was given to you is for the AVERAGE salesperson, not a superstar or a high-income earner.
So all you’re going to get is a little better than the average results…maybe. And I don’t know about you but I didn’t get into sales to be average.
And one more important thing to realize is that when you are doing the same things that everyone else is doing, even if you are doing it better, you will still be treated like all the others.
In short; you will be treated as an average SALESPERSON.
And if you’ve been paying attention at all you know that this is the worst thing you can do. If you sell insurance the last thing you want is to be seen as just another insurance salesperson.
Rule of thumb: If you sell X, you don’t want to be seen as an X salesperson.
Because if you do appear like everyone else you will be treated like everyone else and you give away all your POWER. And power is one of THE biggest keys to selling anything.
So I am often asked by salespeople to give them better cold calling scripts and tips. But I won’t do that because you will still be seen as a cold caller and an annoying salesperson.
I don’t care what you say on the phone, I don’t care how you get past gatekeepers, I don’t care how you try and close a sale. If you are cold calling and not having your prospects come to you, you will always be average.
You might be able to be a little better than average if you work your tail off but you will never get to a point to where you are working the hours you want making the money you need and desire.
It won’t happen!
So what should you do? Well, the first step is to take everything that everyone else is doing in your field and get rid of it.
Some good questions to ask yourself, “Is this is what everyone else is doing? Is this what an average salesperson would do? What could I do different that would set me apart from all my competition and coworkers?”
Then you will start off on the right track and be on your way to being the sales superstar that everyone strives to be.
Till next time…
Tyler
P.S. Do you need to find that “something different” that no one else is doing in your field? Do you want to be a superstar and leave all those AVERAGE salespeople in the dust? Imagine having a tested and proven system already laid out for you so you can do just that! Go to http://www.coldcallcrusher.com/thesystem.html right now to get the groundbreaking new system to stop cold calling and start making sales. You only pay shipping for 30 days! So check it out now before it’s gone!
September 24th, 2007 — Cold Calling Alternatives
Working with hundreds of salespeople I consistently see a major mistake made by almost all of them.
It’s a mistake that they don’t even know they are making but it’s costing them hundreds and maybe even thousands of dollars every month in commissions.
And that mistake is…
Not Using Any Testimonials!
Testimonials are amazingly powerful and take almost zero effort to use.
So why are testimonials so powerful? Well because instead of you boasting about your product or service you have a third party doing it. It’s like your prospect has a friend recommending you to them.
And that’s POWERFUL!
Let me show you what I mean. Here are a couple testimonials for the Cold Call Crusher training course:
“Before the Cold Call Crusher course I was absolutely broke and wasn’t making any sales. Cold calling was doing nothing but wearing me out and I was literally days from being fired or giving up. But after just 1 week of putting just a small portion of these techniques to use I now get more leads than I know what to do with and I’m making more sales than I thought possible. Thank you!” — Kalli T. - Financial Advisor
“The techniques found in the Cold Call Crusher course have attracted to me literally hundreds of leads and sales. If I never found out how to use a system like this one I don’t know how I would operate my business and make the kind of sales I do today. Cold calling definitely couldn’t have given me the results that I get with these techniques.”
B. Warrren, Massachusetts
“I ordered the cold call crusher course with some hesitation but since it was guaranteed I figured ‘what the heck I’ll give it a try.’ I am truly impressed with the course and I believe this information will put my business on the fast track.”
Randall Weekes – Utah
See what I mean? Real people are talking to my prospects about their experiences with the training course. If I would have tried to say the things they said nobody would take me very seriously. But when a third party says it to them, it is very powerful because they have nothing to gain by saying those things.
So can you see that testimonials are amazingly powerful?
You really do need to start using them in your selling. And I don’t care what you sell. You need them.
In fact I recommend making a testimonial book with a large collection of them to take on your sales appointments.
Just try it for a month and see how your sales improve.
But how do you get these testimonials?
It’s as easy as pie actually. In fact I have a system that gets me a testimonial from every person I sell my service to. And I sell a VERY expensive service so it’s important that I have them. The nice thing about my testimonial system is that I almost always get a referral too.
So that’s even better!
A testimonial AND a referral. And the nice thing is I don’t even have to ask them. I have it all automated.
So if you’re not using testimonials in every place you can, start! And you will immediately see huge results.
Till next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html
P.S. If you want the system I use to automatically generate testimonials AND referrals for you, then go immediately to http://www.coldcallcrusher.com/thesystem.html and try out the course for only the price of shipping for a full 30 days!
Cold Calling
September 18th, 2007 — Cold Calling Alternatives
To really be effective and to make a lot of sales there is something you MUST have before you do anything else.
You need this one thing before you start selling, and if you start selling before you have it, you are DEAD in the water.
And that one thing is…
PERMISSION!
That’s right. You need permission first in order to be able to sell to your prospects.
That doesn’t mean you simply ask them “may I sell to you?” That would be ridiculous. But it would probably be more productive than cold calling.
In fact that’s a big reason why a lot of cold calling doesn’t work. You don’t have permission! You are a stranger.
So how do you get permission?
Well, if you have prospects COMING TO YOU then they have already given you permission. In fact they are BEGGING for you to sell to them! So do so without haste.
But to get even more permission from your prospects whether they come to you or not, you should ask a question like this:
“If I could show you how to __________ would you be interested in learning more about it?”
Or if you want to be a little more assumptive you could ask…
“If I could show you how to __________ you would be interested in learning more about it, isn’t that right?”
The prospect who responds positively to these statements gives you full permission to sell to them.
After you do that the rest is pretty simple.
Now all you have to do is fulfill your promise of “if I could show you how to ______” and then show them that you have done so, and then ask for the order. BINGO, a sale is made.
This technique is very powerful because it sets the stage upfront and they are agreeing to listen to you. They have given permission for you to sell to them.
Here’s a real life example:
“If I could show you how to stop cold calling forever while increasing your sales to a level you never thought possible, you would be interested in learning more about it, wouldn’t you?”
See? Easy.
So remember, get permission to sell before you actually start selling.
Until next time…
Tyler
Cold Calling Solution: Cold Call Crusher Training Course
P.S. If you would actually like to stop cold calling while increasing your sales to a level you never thought possible then all you have to do is visit http://www.coldcallcrusher.com/thesystem.html right now to get the Cold Call Crusher training course for just the shipping costs for a full 30 days! This won’t be around for long so go there now: http://www.coldcallcrusher.com/thesystem.html
September 11th, 2007 — Cold Calling Alternatives
Want to sell more than you thought possible without working harder? Well then you must learn how to find out what is valuable to your prospects.
It’s a fact that nobody has ever sold anything (ethically) without creating value to the buyer.
Value, the way I see it, is a desirable benefit that the buyer gains by buying your product or service.
However, one thing you have to realize about value is that it is subjective. Meaning that one thing you find valuable, another person may not. So, it’s of *utmost* importance to find out what your prospects find valuable in order to sell them what you have.
How Do You Find What They Value?
The answer: Questions!
Pretty basic so far I know, but if you’ve been in sales for long you know that good questions will help you sell like crazy.
But not just any old questions. In order find your prospect’s values you need to ask value-based questions.
Example of value-based question selling:
You: “So John, why have you come to see me today?”
Prospect: “Well, I’m thinking about refinancing my home”
You: “I see. Well, that’s a very good reason to be here because that’s what we do. So what prompted you to want to refinance your home right now?”
Prospect: “Well, I think my credit has improved quite a bit since I bought my home and I’d like to get rid of this variable rate loan I have now.”
You: “Oh ok. And what about your current loan don’t you like?”
Prospect: “I heard interest rates may be going higher soon and I don’t like not knowing what my interest rate will be in the future.”
You: “Yeah, I can understand that John. So, what specifically do you dislike about not knowing what your interest rate will be?”
Prospect: “Well I’d like to start planning for the future more. My daughter will need to go to college someday and I’d like to know how much I can start saving every month to pay for her tuition. And with a variable rate loan I’m not sure what I’ll even be paying next month.”
You: “So you would like to lock in your interest rate so you can plan for the future and start putting money aside for your daughter’s tuition?”
Prospect: “Yes, exactly.”
You: “Well great, let’s see what we can do.”
Notice you could have stopped after hearing John say he wanted to get rid of his variable rate loan. But that would have been weak!
We need to get to our prospects CORE VALUES. We are trying to find their hidden motives behind their buying decisions.
After we probed a little further we found out that John wanted to start saving money for his daughter’s tuition.
Can anybody say HOT BUTTON?!
Once we find out this core value, and if we have a product or service that matches it, the sale is almost a complete lay-down because we know exactly how to sell them what THEY want.
We can now communicate effectively what we can do for them because we know now what they really want.
In the example above I would have probed a little further and more thoroughly but you get the idea.
Find their core value and you’re almost there. It makes selling a breeze.
One more thing. Notice our first question to John, “Why have you come to see me today?”
We have a prospect coming to see us. I’ll say it one more time: We have a prospect coming to see us!
With cold calling we aren’t able to find out the core values of our prospects as easily. Why? Well because how are you going to start asking those types of questions? Your prospect doesn’t know who you are, what your selling, and isn’t thinking about it right now. You probably interrupted him and he’s just thinking about how to get rid of you.
So my expert advice to deal with this: STOP COLD CALLING!
It really is that simple. Just stop cold calling.
There isn’t a profession, product, or service that exists today that has to be sold by cold calling. None, zip, zilch, zero.
You just need a system to replace your cold calling.
Once you have a system in place you will have prospects coming to you and you will be able to easily sell to them. In fact it won’t even feel like selling anymore. You just fill out the order form!
Just imagine what that would be like. Prospects calling you. Prospects hunting YOU down asking about what you’re selling.
It’s not hard. Well I should say it’s not hard if you have a system.
So if you want to start selling more with core values, and get prospects to chase you, then go get the Cold Call Crusher training course right now by going here: http://www.coldcallcrusher.com/thesystem.html
You can even try out the course for free for 30 days! You heard correctly, just pay the shipping and try it out for 30 days. If you aren’t completely blown away with your results then just return it and you won’t be charged anything further. You also get a 120 day guarantee so you can study and implement everything in this course and still return it if you haven’t completely smashed all sales records.
But let me tell you, you won’t want to return it because this course works. And works like crazy!
So go here now to get the course so you can start selling the way you know you can: http://www.coldcallcrusher.com/thesystem.html
Until next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html
P.S. The first limited time bonus is SOLD OUT! However there is a NEW limited time bonus so go check it out and get the course today before it’s sold out too. Hurry! http://www.coldcallcrusher.com/thesystem.html
July 13th, 2007 — Cold Calling Alternatives
Cold Calling Techniques are often sought after by people who are frustrated and want to improve their cold calling. Cold calling techniques could range from words to say, to voice tone, to any other million small subtle changes.
But the truth is this, your cold calling probably isn’t going too well because cold calling is very ineffective in today’s high tech world. Cold calling techniques are ineffective because they are out of date and people simply are too smart for the techniques you’re using.
I still get cold calls from people trying the oldest techniques and I just laugh that anybody thinks they work anymore.
And people in this type of selling don’t realize that a customer who comes to you is far more valuable and much easier to sell to. So you should be spending your time learning how to get customers to come to you and not learning more cold calling techniques.
You should be thinking of ways to get power in selling. Thinking of ways to get customers to come TO you.
Don’t think it can’t be done for your product or service? Well then you’re right, keep learning those cold call techniques. But let me tell you if you have an attitude that it can be done, then you are also right. I know people who don’t ever cold call and know nothing about cold calling techniques that sell things like insurance, financial services, phone services, internet, paper, time shares, lawn services, and a million other things.
What do these people have that you don’t? Marketing. Not more cold calling techniques.
You need a marketing system to bring you hot qualified leads that can be easily closed. No more finding leads by contacting random people using cold calling techniques. You only want to spend your time talking to people who want to talk to you.
Think about it, you are not paid to prospect. You are only paid when you make a sale. So you should be spending the majority of your time selling! It’s so simple yet so overlooked.
A system that allows you to stop cold calling is closer than you think and once you set it up it takes only a little bit of time a week to maintain. You can work less and spend more time selling. That means more time and more income. Not a bad thing eh? But you could also keep looking for more cold calling techniques and continue wasting your time cold calling…but I’ll leave that to you while I go sell quota in half the time it takes you.
If you want to stop cold calling then go to http://www.coldcallcrusher.com/thesystem.html right now to get started.